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CLIENT CASE STUDY
In my ongoing collaboration with Paper Mate, I make short-form video content that inspires people to pick up a pen and create. I concept, shoot, and star in videos across TikTok and Instagram that highlight new products and colorways, leaning on my background as a lettering artist to flaunt what the pens can actually do. The result is content that feels native to the platform, looks good in-feed, and gets people excited to reach for a Paper Mate product.
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