CLIENT CASE STUDY
SurveyMonkey is the survey and insights platform trusted by marketing, HR, and customer experience experts. I was first a social media consultant, then served as their brand ambassador at key industry events, creating short-form video content for LinkedIn and Instagram—a video presence I built and pioneered from the ground up.
At each event, I was on the ground engaging with attendees, conducting person-on-the-street style interviews, and capturing the conversations and insights happening in real time. I shaped that footage into digestible, social-first content tailored to Gen Z and young millennial professionals in marketing, HR, and CX.
With help from the SurveyMonkey marketing team, I drove pre-event strategy and content planning, on-the-ground filming and interviewing, and post-event editing and delivery. I developed the format, the voice, and the creative direction from scratch while staying loyal to the SurveyMonkey brand voice.