CLIENT CASE STUDY
For California Partners Project, a nonprofit co-founded by California First Partner Jennifer Siebel Newsom, I led the creative production of their Tech/Life Balance series. It is a multi-guide resource designed to help California families navigate technology's impact on children's mental well-being. The series spans four themes: social-emotional health, movement and outdoor activity, nutrition, and sleep.
For each guide, I handled the full creative scope: establishing brand identities for each guide, designing the PDF guide layouts for both print and web, creating an original illustration library to visually represent each theme, and building a suite of branded social templates the organization can deploy across all channels. I also storyboarded and animated social reels to bring the series to life in motion.
The result was a cohesive, accessible creative system built for a mission-driven audience that translated serious public health research into something families (not just parents, teens and young kids, too) actually want to pick up and read.