I am a chronically online person with over a decade of experience telling stories, building communities online, and making silly little memes.
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Excuse our appearance! Site page coming soon.
California Partners Project
Spearheaded the visual identity for CPP's Tech/Life Balance series, converting longform resources to digestible, engaging social-first assets.
OptionB.Org
Revamped digital strategy across all OptionB.Org social channels and 7 Facebook support groups. Oversaw a Facebook community of 920K+. On Instagram, achieved 63% audience growth, and maintained 40%+ engagement over a 6-month period.
#HOMwork + OptionB.Org
Spearheaded an Instagram partnership with lettering artist Lauren Hom to promote OptionB.Org's #OptionBThere program. Drove 790K+ impressions, 40+ engagements, and an 182% increase of followers during campaign duration.
Crock-Pot
Designed social-first creative for Crock-Pot across email, Instagram, and TikTok. Translated the brand's established visual identity into platform-native assets (campaign graphics, in-feed posts, stories, and short-form motion and video) built to feel native to each channel while extending the brand's voice and visual system.
Mr. Coffee
Designed social-first creative for Mr. Coffee across email, Instagram, and TikTok, translating the brand's visual identity into platform-native content. Also served as the first on-camera talent for Mr. Coffee's TikTok, concepting and starring in creator-style content that brought the brand's voice to life in feed.
Julie Lythcott-Haims
Rebranded and managed social presence for NYT best-selling author, Julie Lythcott-Haims. Grew Instagram following by nearly 7X over 4 years.
Julie Lythcott-Haims for Congress
Designed the logo, brand, and all campaign materials for the only female candidate running Congress in California's 16th District.
SurveyMonkey
Created a strategy for the SurveyMonkey team during COVID-19, sharing key data from pandemic studies in a social-first way. Also acted as a boots-on-the-ground content creator, gathering insights from experts at major industry events and producing engaging social-first video content.
Chronicon
Designed and implemented a cohesive and branded social presence for chronic illness community, Chronicon. Saw 125%+ growth over a 9 month period.