I'm a Social Media Manager with 7 years of experience ideating and implementing content across verticals, writing meaningful and resonant social copy, building communities from the ground-up, and managing large audiences.
Revamped digital strategy across all OptionB.Org social channels and 7 Facebook support groups. Oversaw a Facebook community of 920K+. On Instagram, achieved 63% audience growth, and maintained 40%+ engagement over a 6-month period.
Created series of social media assets for Facebook COO, Sheryl Sandberg. This was one of the top 5 highest engaged posts (21K) on her page in the past year.
#HOMwork + OptionB.Org
Spearheaded an Instagram partnership with lettering artist Lauren Hom to promote OptionB.Org's #OptionBThere program. Drove 790K+ impressions, 40+ engagements, and an 182% increase of followers during campaign duration.
50 Ways to Fight Bias
Ideated and produced creative content for social and web, such as stopmotion videos, to market 50 Ways to Fight Bias, an activity to combat bias in the workplace.
Rebranded and managed social presence for NYT best-selling author, Julie Lythcott-Haims. Achieved 200%+ increase in Instagram followers, and over 40%+ increase on both Facebook and Twitter.
Women in the Workplace
Staged and photographed social posts for Wall Street Journal and LeanIn.Org's "Women in the Workplace" study.
OptionB.Org "Ask Me Anything" series
Sourced experts and thought leaders to host AMAs with the Option B community, across Facebook and Instagram. A clip from an AMA with influencer Vivian Nuñez received 122K impressions, a record high across all Option B social channels.
Designed and implemented a cohesive and branded social presence for chronic illness community, Chronicon. Saw 125%+ growth over a 9 month period.
Father's Day Instagram Story
Created how-to Instagram Story graphics for 2019 #OptionBThere for Father's Day program. Achieved a 60% increase of impressions and engagements throughout duration of program.
Black History Month + LeanIn.Org
Created series of quote graphics for LeanIn.Org during Black History Month, garnering 3K+ engagements on Instagram.