I am a chronically online person with over a decade of experience making silly little memes.
Priya Parker
Grew the audience for Priya Parker by 61% in 18 months, adding an average of 3.2K new followers every month (organic). Maintained an average engagement rate of 50%+ for the entire duration.
California Partners Project
Spearheaded the visual identity for CPP's Tech/Life Balance series, converting longform resources to digestible, engaging social-first assets.
OptionB.Org
Revamped digital strategy across all OptionB.Org social channels and 7 Facebook support groups. Oversaw a Facebook community of 920K+. On Instagram, achieved 63% audience growth, and maintained 40%+ engagement over a 6-month period.
#HOMwork + OptionB.Org
Spearheaded an Instagram partnership with lettering artist Lauren Hom to promote OptionB.Org's #OptionBThere program. Drove 790K+ impressions, 40+ engagements, and an 182% increase of followers during campaign duration.
Julie Lythcott-Haims
Rebranded and managed social presence for NYT best-selling author, Julie Lythcott-Haims. Grew Instagram following by nearly 7X over 4 years.
Julie Lythcott-Haims for Congress
Designed the logo, brand, and all campaign materials for the only female candidate running Congress in California's 16th District.
SurveyMonkey
Created a strategy for the SurveyMonkey team during COVID-19, sharing key data from pandemic studies in a social-first way. Also acted as a boots-on-the-ground content creator, gathering insights from experts at major industry events and producing engaging social-first video content.
Chronicon
Designed and implemented a cohesive and branded social presence for chronic illness community, Chronicon. Saw 125%+ growth over a 9 month period.