Our Work
This is your Project Page. It's a great opportunity to help visitors understand the context and background of your latest work. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share.
01
OPTIONB.ORG
Launched the Option B website, social channels, and support groups. Revamped digital strategy across all OptionB.Org social channels and 7 Facebook support groups. Oversaw a Facebook community of 920K+. On Instagram, achieved 63% audience growth, and maintained 40%+ engagement over a 6-month period. Included asset creation for Sheryl Sandberg's personal social channels, with an average engagement of 21K.
02
Homwork + Optionb.org
Spearheaded an Instagram partnership with lettering artist Lauren Hom to promote OptionB.Org's #OptionBThere program. Drove 790K+ impressions, 40+ engagements, and an 182% increase of followers during campaign duration.
03
Julie lythcott-haims
Rebranded and managed social presence for New York Times best-selling author, Julie Lythcott-Haims. Achieved 200%+ increase in Instagram followers, and over 40%+ increase on both Facebook and Twitter. Spearheaded the marketing and outreach campaign for the must-have guide to adulting, Your Turn: How to Be an Adult.
04
Chronicon
Designed and implemented a cohesive and branded social presence for chronic illness community, Chronicon. Saw 125%+ growth over a 9 month period.
