CLIENT CASE STUDY
For Priya Parker—conflict resolution facilitator, bestselling author of The Art of Gathering: How We Meet and Why It Matters, and writer of Group Life on Substack—I served as a full-service social media strategist and content partner, owning everything from video editing and graphic design to copywriting, community management, and monthly analytics.
Across Instagram and LinkedIn, I consistently grew her reach while keeping every piece of content rooted in Priya's voice and teaching.
I pitched, scripted, directed, and edited a recurring "Magical Questions" video series, which reached media hits like NPR Life Kit, Time Magazine, and The New York Times' Ezra Klein show.
In my work with Priya and team, Instagram grew 61% organically, two individual posts cleared 1M+ views, one reel hit 3.47M views and 804K interactions, and I maintained a median monthly engagement rate of 50%+ during my time with them. LinkedIn scaled 77% with a record-breaking month of 461K impressions and 284K members reached from a single post.
The work wasn't just strategy and execution, it was knowing how to lead the conversation during cultural moments around gathering and how to make a thought leader's ideas spread.